Roku’s Howdy is what Netflix used to be

Older movies and shows with no ads for $3 per month.

Jared Newman   |   August 13, 2025

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Have you heard this one before? A scrappy entertainment company launches a small catalog of ad-free streaming movies and shows for cheap. It doesn’t seem like a big deal at first, because the content is mostly B-movies and reruns, but it proves popular with consumers and goes on to change TV as we know it.