It’s not just Prime Video: Max shows 50% more ads now

The service—soon to be called HBO Max again—went from having a light ad load to one of the heaviest.

Jared Newman   |   June 18, 2025

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When HBO Max launched its ad-supported plan in 2021, it promised no more than four minutes of ads per hour. Now, it’s quietly backtracked.

Hold up!

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