{"id":14598,"date":"2026-11-11T22:22:47","date_gmt":"2026-11-11T22:22:47","guid":{"rendered":"https:\/\/advisorator.com\/members\/?p=14598"},"modified":"2026-11-11T22:22:47","modified_gmt":"2026-11-11T22:22:47","slug":"fox-owns-roku-now-heres-what-to-expect","status":"publish","type":"post","link":"https:\/\/advisorator.com\/members\/2026\/11\/11\/fox-owns-roku-now-heres-what-to-expect\/","title":{"rendered":"Fox owns Roku now: Here&#8217;s what to expect"},"content":{"rendered":"\n<h4 class=\"wp-block-heading has-text-align-center\">Less neutrality, more synergy, and a couple of dead products.<\/h4>\n\n\n<div width=\"100%\" class=\"ng-block-79b5373e77c5c5d8 wp-block-newsletterglue-meta-data ng-block\" style=\"color:#333333\" data-date-format=\"F j, Y\"><div><div><div class=\"ng-block-td\" align=\"center\" style=\"font-size:12px;font-family:Helvetica;line-height:1.6;font-weight:normal;padding-top:20px;padding-bottom:20px;padding-left:20px;padding-right:20px;text-align:center;color:#333333\"><span class=\"ng-block-author\" style=\"display:inline-block\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/aa0adcee1ed4c584fa5754b6bb2f3067?s=96&amp;d=mm&amp;r=g\" width=\"32\" height=\"32\" class=\"ng-image\" style=\"width:32px;height:32px;display:inline-block;margin:0 6px 0 0;vertical-align:middle;border-radius:32px\"\/><span>Jared Newman<\/span><\/span><span class=\"ng-block-date\" style=\"display:inline-block\"><span class=\"ng-sep\">\u00a0\u00a0\u00a0|\u00a0\u00a0\u00a0<\/span><span class=\"ngl-metadata-date-ajax\">November 11, 2026<\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-1024x576.jpg\" alt=\"\" class=\"wp-image-13076\" srcset=\"https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-1024x576.jpg 1024w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-300x169.jpg 300w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-768x432.jpg 768w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-1536x864.jpg 1536w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-100x56.jpg 100w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-150x84.jpg 150w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-200x113.jpg 200w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-450x253.jpg 450w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-600x338.jpg 600w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen-900x506.jpg 900w, https:\/\/advisorator.com\/members\/wp-content\/uploads\/2026\/05\/rokunewhomescreen.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fox and Roku <a href=\"https:\/\/www.fastcompany.com\/91560896\/what-fox-and-roku-arent-telling-us-yet\" target=\"_blank\" rel=\"noopener\">left a lot of questions unanswered<\/a> when they <a href=\"https:\/\/advisorator.com\/members\/2026\/06\/17\/looking-for-roku-alternatives-because-of-fox-heres-the-reality\/\" target=\"_blank\" rel=\"noopener\">announced their merger plans back in June<\/a>. Now that Fox has completed the acquisition, it&#8217;s time to start filling in the blanks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Roku users shouldn&#8217;t expect sweeping changes, the platform will likely become a bit more biased towards Fox streaming services. Some of the companies&#8217; streaming services may also undergo changes as they move under one roof, and at least a couple of Roku offerings are disappearing entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a Roku TV or streaming player, here&#8217;s what to expect under Fox&#8217;s ownership:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div width=\"100%\" class=\"ng-block-12e16a9472a4818e wp-block-newsletterglue-optin ng-block is-landscape\" style=\"color:#333333\"><div><div><div height=\"0\"><\/div><\/div><div><div class=\"ng-block-spacer\" style=\"width:0px\" width=\"0\"><\/div><div class=\"ng-block-td\" style=\"font-size:16px;font-family:Helvetica;line-height:1.6;font-weight:normal;padding-top:20px;padding-bottom:20px;padding-left:20px;padding-right:20px;text-align:none;color:#333333;background-color:#ffffff\"><form class=\"ng-block-form ngl-form\" style=\"display:flex;gap:20px;flex-direction:column;position:relative;margin:0\" action=\"\" method=\"post\" autocomplete=\"on\" data-app=\"sendy\"><div class=\"ngl-form-errors\" style=\"display:none;background:#ffcece;color:#672d2d;padding:11px 20px;text-align:left;border:1px solid #ec9d9d;line-height:22px;border-radius:12px;font-family:Helvetica;font-size:14px\"> <\/div><div class=\"ng-form-overlay\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;background:#ffffff;z-index:9999;display:none;align-items:center;justify-content:center;flex-direction:column\"><div class=\"ng-form-overlay-icon\" style=\"color:#169620\"><svg style=\"width:32px;height:32px\" stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewbox=\"0 0 1024 1024\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 64C264.6 64 64 264.6 64 512s200.6 448 448 448 448-200.6 448-448S759.4 64 512 64zm193.5 301.7l-210.6 292a31.8 31.8 0 0 1-51.7 0L318.5 484.9c-3.8-5.3 0-12.7 6.5-12.7h46.9c10.2 0 19.9 4.9 25.9 13.3l71.2 98.8 157.2-218c6-8.3 15.6-13.3 25.9-13.3H699c6.5 0 10.3 7.4 6.5 12.7z\"><\/path><\/svg><\/div><div class=\"ng-form-overlay-text\" style=\"font-family:Helvetica;font-size:16px;color:#333333\">Thanks for subscribing!<\/div><\/div><div class=\"ngl-form-wrap\" style=\"display:flex;gap:20px;flex-direction:row;align-items:flex-end\"><div class=\"ngl-form-field\"><label class=\"ngl-form-label\" for=\"ngl_email\" style=\"font-family:Helvetica;font-size:14px;color:#333333;line-height:1.6;margin-bottom:4px;display:block\"><strong>Get my streaming column via email once per week. No spam.<\/strong><\/label><input type=\"email\" class=\"ngl-form-input\" fieldid=\"email\" name=\"ngl_email\" id=\"ngl_email\" autocomplete=\"email\" style=\"font-family:Helvetica;font-size:14px;color:#333333;border-radius:12px;border:1px solid #aaa;padding:8px 15px;width:100%;box-sizing:border-box;line-height:1.6\"\/><\/div><div class=\"ng-form-div\"><button class=\"ng-form-button\" style=\"font-family:Helvetica;font-size:16px;cursor:pointer;border-radius:12px;color:#ffffff;background-color:#1b4f7f;border-width:1px;border-style:solid;border-color:#1b4f7f;text-align:center;padding:8px 20px;line-height:1.6;width:100%;box-sizing:border-box\">Subscribe<\/button><\/div><\/div><div class=\"ng-form-inputs\"><input type=\"hidden\" name=\"ngl_list_id\" id=\"ngl_list_id\" value=\"CfmCUET4pu8SjORc4kBCeQ\"\/><input type=\"hidden\" name=\"ngl_double_optin\" id=\"ngl_double_optin\" value=\"no\"\/><\/div><\/form><\/div><div class=\"ng-block-spacer\" style=\"width:0px\" width=\"0\"><\/div><\/div><div><div height=\"0\"><\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Fox promo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To get approval from the Justice Department, Roku <a href=\"https:\/\/www.justice.gov\/opa\/pr\/statement-department-justice-antitrust-division-closing-its-investigation-merger-fox-and\" target=\"_blank\" rel=\"noopener\">agreed to four conditions<\/a>, two of which are directly consumer-related:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Roku devices will continue to carry non-Fox content for at least three years.<\/li>\n\n\n\n<li>Fox will &#8220;not discriminate against non-Fox content&#8221; in search results, and will allow users to rearrange apps on their home screens.<\/li>\n\n\n\n<li>Roku will keep Fox from accessing competitors&#8217; sensitive data\u2014things like what people click on and watch in rival streaming apps\u2014for at least three years.<\/li>\n\n\n\n<li>Roku will continue to offer data products to third parties.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The first commitment is the most amusing, because it&#8217;s pointless. Roku was never going to stop carrying content from other companies, because that&#8217;s where most of its money comes from and it&#8217;s why people seek out Roku TVs and streaming players to begin with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real impact will be subtler, as you can expect Roku to pre-install more Fox apps and recommend more Fox content on the home screen. Roku founder Anthony Wood, who will now co-chair Fox&#8217;s digital platforms, said in a June investor call that Roku will &#8220;<a href=\"https:\/\/www.theverge.com\/business\/949727\/fox-roku-acquisition-22-billion\" target=\"_blank\" rel=\"noopener\">obviously include Fox properties<\/a>&#8221; in the spaces where it promotes its own content. The second commitment doesn&#8217;t change any of that. It merely ensures that users will retain some level of home screen customization, and that search results won&#8217;t be weighed entirely in Fox&#8217;s favor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while the Justice Department believes that Roku &#8220;will remain an open and neutral content partner post-merger,&#8221; it extracted no specific concessions on that front. Besides, Roku hasn&#8217;t been a neutral party for years, and it has a history of <a href=\"https:\/\/advisorator.com\/members\/2020\/07\/29\/roku-s-neutral-platform-days-are-now-over\/\" target=\"_blank\" rel=\"noopener\">sacrificing openness<\/a> in <a href=\"https:\/\/advisorator.com\/members\/2020\/02\/06\/roku-fox-and-the-threat-of-streaming-blackouts-for-cord-cutters\/\" target=\"_blank\" rel=\"noopener\">pursuit of its business goals<\/a>. Don&#8217;t expect that to change under Fox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tubi and the Roku Channel remain separate (for now)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fox CEO Lachlan Murdoch <a href=\"https:\/\/www.theverge.com\/business\/949727\/fox-roku-acquisition-22-billion\" target=\"_blank\" rel=\"noopener\">said in June<\/a> that he expected Roku&#8217;s and Fox&#8217;s respective ad-supported streaming services to remain separate. Now, Fox seems to be making good on that plan by placing Tubi and the Roku Channel under different management. As <a href=\"https:\/\/www.businessinsider.com\/fox-buys-roku-free-streaming-tv-tubi-advertising-2026-11\" target=\"_blank\" rel=\"noopener\">noted in a company memo<\/a>, Tubi will become part of Fox&#8217;s Direct-To-Consumer business led by CEO Pete Distad, while the Roku Channel will remain under Roku&#8217;s purview, led by CEO Mustafa Ozgen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I doubt the two services will stay apart forever, as there&#8217;s just too much upside in scaling a single ad-supported service, but a merger probably won&#8217;t happen anytime soon if they&#8217;re operating under separate hierarchies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tubi, Fox One, and Frndly TV could be intertwined, though<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Frndly TV is a low-cost, rerun-centric, sports-free bundle of pay TV channels, which Roku <a href=\"https:\/\/newsroom.roku.com\/news\/2025\/05\/roku-to-acquire-streaming-service-provider-frndly-tv\/3bhj9ejl-1746105024\" target=\"_blank\" rel=\"noopener\">acquired last year<\/a>. Post-acquisition, Fox will manage Frndly through its direct-to-consumer business alongside Tubi and Fox One, even as the Roku Channel and Howdy stay under Roku management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fox is already hinting at some cross-pollination: &#8220;Bringing free and subscription services together creates opportunities to better serve viewers, connect audiences, and build smarter bundles,&#8221; the company said <a href=\"https:\/\/www.businessinsider.com\/fox-buys-roku-free-streaming-tv-tubi-advertising-2026-11\" target=\"_blank\" rel=\"noopener\">in a memo to employees<\/a>. Does this mean Fox will bring more of its properties into Frndly, or possibly bundle up Frndly with Fox One? It&#8217;s too early to say, but under Fox management, Frndly is too niche a service to stay the way it is forever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The smart home push is dead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Roku started selling security cameras and other smart home products in 2022. Now, <a href=\"https:\/\/www.lowpass.cc\/p\/scoop-roku-is-exiting-the-smart-home-business\" target=\"_blank\" rel=\"noopener\">Janko Roettgers reports<\/a> that Roku is getting out of that business. It&#8217;ll continue to support existing devices, but won&#8217;t develop new ones, and existing products are nearly sold out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a huge surprise. The smart home endeavor <a href=\"https:\/\/www.pcworld.com\/article\/2097093\/roku-home-monitoring-se-review.html\" target=\"_blank\" rel=\"noopener\">was always half-hearted<\/a>, relying on a Wyze partnership that was barely a step beyond white-labeling. Fox&#8217;s acquisition announcement didn&#8217;t mention the smart home products at all, and in September, Roku <a href=\"https:\/\/thedesk.net\/2026\/09\/roku-lt-os-now-open-source\/\" target=\"_blank\" rel=\"noopener\">open-sourced the underlying operating system<\/a>, foreshadowing its plan to walk away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, those who invested in Roku&#8217;s smart home vision are getting a raw deal. Even with ongoing support, they won&#8217;t be able to replace failing products or expand their systems over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aquatic Life is dying<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most immediately tangible effect of Fox acquiring Roku will happen on December 1, when Roku&#8217;s Aquatic Life screensaver will stop working. As Cord Cutters News <a href=\"https:\/\/cordcuttersnews.com\/roku-ends-popular-aquatic-life-screensaver-after-creator-withdraws-license-over-fox-acquisition\/\" target=\"_blank\" rel=\"noopener\">reported last week<\/a>, Roku licensed the screensaver from a company called <a href=\"https:\/\/www.serenescreen.com\/about.html\" target=\"_blank\" rel=\"noopener\">SereneScreen<\/a>, whose developer decided to end the arrangement in protest of the Fox acquisition. Roku users who&#8217;ve set Aquatic Life as their screensaver will automatically switch over to the default Roku City after this month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a way, it&#8217;s symbolic. Aquatic Life was the best Roku screensaver, remaining a calm, non-commercial space even as Roku&#8217;s home screen became <a href=\"https:\/\/www.pcworld.com\/article\/2942732\/the-roku-home-screen-has-got-to-go.html\" target=\"_blank\" rel=\"noopener\">bloated with banner ads and upsells<\/a>. Roku City had similarly-innocent origins as a fun tribute to movie history, but over time it became a <a href=\"https:\/\/www.yahoo.com\/entertainment\/coming-soon-roku-city-brand-220142963.html\" target=\"_blank\" rel=\"noopener\">glorified billboard for brands and media companies<\/a>. As Fox seeks to recoup the $22 billion it sunk into Roku, it&#8217;ll need to turn on every monetization spigot it can. Shutting off the aquarium may be a happy accident.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sign up for Jared\u2019s\u00a0<a href=\"https:\/\/cordcutterweekly.com\/?utm_source=foxroku\" target=\"_blank\" rel=\"noreferrer noopener\">Cord Cutter Weekly newsletter<\/a>\u00a0for more streaming TV advice.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div width=\"100%\" class=\"ng-block-c9bc9c9a2791a6f5 wp-block-newsletterglue-container ng-block\" style=\"color:#333333\"><div><div><div class=\"ng-block-vs ng-block-vs-1\" style=\"height:0px\" height=\"0\" colspan=\"3\"><\/div><\/div><div><div class=\"ng-block-hs ng-block-hs-1\" style=\"width:0px\" height=\"0\"><\/div><div class=\"ng-block-td\" align=\"none\" 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Advisorator member? <a href=\"https:\/\/advisorator.com\/members\/?memberful_endpoint=auth\">Sign in<\/a> to hide this message and access the members-only site.<\/em><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"ng-block-hs ng-block-hs-2\" style=\"width:0px\" height=\"0\"><\/div><\/div><div><div class=\"ng-block-vs ng-block-vs-2\" style=\"height:0px\" height=\"0\" colspan=\"3\"><\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Less neutrality, more synergy, and a couple of dead 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