{"id":14501,"date":"2026-11-04T22:59:04","date_gmt":"2026-11-04T22:59:04","guid":{"rendered":"https:\/\/advisorator.com\/members\/?p=14501"},"modified":"2026-11-06T14:26:31","modified_gmt":"2026-11-06T14:26:31","slug":"netflix-turns-to-ai-to-fix-its-algorithms-messes","status":"publish","type":"post","link":"https:\/\/advisorator.com\/members\/2026\/11\/04\/netflix-turns-to-ai-to-fix-its-algorithms-messes\/","title":{"rendered":"Netflix turns to AI to fix its algorithm’s messes"},"content":{"rendered":"\n

Predicting exactly what you want to watch has not panned out.<\/h4>\n\n\n
Jared Newman<\/span><\/span>\u00a0\u00a0\u00a0|\u00a0\u00a0\u00a0<\/span>November 4, 2026<\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n
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Netflix used to think that it would become so good at anticipating your desires, you wouldn’t even need a regular menu.<\/p>\n\n\n\n

\u201cOur vision is, you won\u2019t see a grid and you won\u2019t see a sea of titles,\u201d Neil Hunt, Netflix’s former Chief Product Officer, said in 2014. Founder and former CEO Reed Hastings reiterated that idea a few years later, saying that you should “turn on Netflix and there\u2019s a row, there\u2019s like four choices, and you want to watch them all.”<\/p>\n\n\n\n

As anyone who\u2019s spent an evening scrolling through the catalog can attest, that vision has not panned out, and so now Netflix is turning to AI for an assist. An experimental new \u201cAI Discover<\/a>\u201d feature will ask users what kind of programming they want\u2014with options like \u201cFamily Movie Night,\u201d \u201cScare Me,\u201d or \u201cQuick Watches\u201d\u2014and will then show a cluster of videos to choose from. The feature is rolling out to small groups of U.S. users, appearing as an option in the top navigation bar.<\/p>\n\n\n\n

Perhaps AI will finally bring Netflix\u2019s vision to fruition. The more likely outcome, though, is that it\u2019ll just represent another way among many to sift through Netflix\u2019s sprawling catalog. As the company tries to stop engagement from slowing down, the algorithm alone isn\u2019t cutting it.<\/p>\n\n\n\n

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