CCW 4/22/2022: Netflix’s price hike reckoning


This week on TechHive: Netflix price hikes have consequences

Last quarter, Netflix lost subscribers for the first time in more than a decade, but the company would rather not dwell on the most obvious explanation.

Netflix raised prices for all U.S. subscribers last quarter, pushing the cost up to $10 per month for its cheapest plan, $15.50 per month for HD streaming, and $20 per month for 4K video. At the same time, Netflix’s worldwide subscriber base shrunk by 200,000 (the company had expected to gain 2.5 million subscribers instead), and it now expects to lose another 2 million subscribers in Q2.

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